The biggest kid’s triathlon Series in the world, the Sanitarium Weet-Bix Kids TRYathlon, announced today at Brightwater State School that registrations are now open for its Sunshine Coast event.
Australian Diamonds and Firebirds Captain and Weet-Bix Kids TRYathlon Ambassador, Laura Geitz is inspiring local kids to get off the couch and have fun in the sun by registering for the 2014 Weet-Bix Kids TRYathlon.
“The Sunshine Coast event is anticipated to be a SELL OUT with close to 1,000 local kids expected to participate,” said Geitz. “It is important for parents to register their child early to avoid disappointment.”
“Parents are concerned with the lack of time that their kids spend being active. The Weet-Bix Kids TRYathlon is a perfect opportunity for kids to have fun with their mates whilst TRYing three different sporting activities – swimming, cycling and running,” said Geitz.
In research conducted by Hub Insights, and commissioned by Sanitarium, over 80% of Australian parents believe that they would like their kids to spend more of their leisure time doing physical activity and sports. Yet nine out of ten (92%) of parents believe their children are becoming less physically active, more overweight and too reliant on technology for their entertainment.
“Obesity and inactivity continue to be big problems for Aussie kids and I believe that getting kids engaged in exercise where they can be proud of themselves just for participating, like the Weet-Bix Kids TRYathlon, is part of the solution,” said Geitz.
While nearly two-thirds (62.8%) of Aussie adults are overweight or obese, it is significant that a quarter (25%) of Aussie kids aged 5-17 years are overweight or obese]. The Australian overweight and obesity levels, across all age groups, is predicted to increase to 66% of the population in the next decade.
Now in its 16th year, the Weet-Bix Kids TRYathlon series continues to encourage kids aged seven to 15 years of age to get healthy and active while building confidence to “give it a TRY” in a fun and rewarding environment.
“I am delighted that nine out of ten (94%) parents surveyed believe the program boosted their child’s self-esteem,” said Sanitarium General Manager of Marketing, Daniel Derrick. “It is great to see the kids bursting with confidence as they cross the finish line, and all are rewarded with a gold medal and certificate from some of our great sporting hero ambassadors.”
The Sunshine Coast Weet-Bix Kids TRYathlon will be held at Kawana Waters on Sunday 18 May 2014. Registrations are now open for the Kawana Waters event at http://try.weetbix.com.au .
The Sanitarium Weet-Bix Kids TRYathlon is designed for kids aged 7-15 no matter their abilities or experience. Every kid who takes part is a champion and receives a gold medal from sporting heroes at the event.
The Sunshine Coast Weet-Bix Kids TRYathlon is proudly supported locally by SeaFM and the Sunshine Coast Regional Council.
Sanitarium Weet-Bix Kids TRYathlon