ON THE back of a much-needed win last weekend, the Sunshine Coast Falcons have had a significant off-field victory as well, securing their first mid-season sponsor.
IGA Sunshine Coast has come on board to support the Falcons, who after locking in a feeder-club deal with the Melbourne Storm, hope to build the club into an Intrust Super Cup force again.
Backing by the independent supermarket chain is a huge boost for the Falcons, who have worked to develop their grassroots connections to the region.
"We're really happy with getting that sponsorship," Falcons CEO Chris Flannery said.
"We've really been trying to get companies buying into the 'Our Team, Our Town' culture we're trying to build around here. We've got some great sponsors already and a big company like IGA coming on board is a big positive for the club."
The deal, which has been worked on over the past few months, provides IGA with some advertising and signage at Sunshine Coast Stadium, along with some commercial radio packages as part of the sponsorship arrangement, which Mr Flannery said he hoped would flourish in the future.
"It's very exciting and we're hopefully looking to build on that," he said.
The added sponsor is another win for the club, which Mr Flannery said had been putting an enormous amount of work in to get the organisation headed towards a brighter future.
Roz White, owner of IGA stores at Bli Bli, Mt Coolum and Mooloolah, said she and fellow IGA owners in the region were proud to support the local state league side.
Courtesy of Sunshine Coast Daily